A Comic Book/TV Entry – Batman Unlimited Marketing Potential

or, “Batman: The Mattel Tie-In Series”
or, “Thoughts on Gendered Marketing via ‘Batman Unlimited'”

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A Comic Book/TV Entry – Get Your Cape On

or, “My Little Heroine: Friendship is a Superpower”
or, “Thoughts on Gendered Marketing via ‘DC Super Hero Girls'”

Continue reading A Comic Book/TV Entry – Get Your Cape On

A TV/Movie Entry – Truly, Truly Outrageous

I would like, if I may, to take you on a strange journey. Let’s go back in time to the 1980s. It was a time of neon and pop music, of big hair and big egos, of memorable if lamentable fashion choices, when MTV still actually had something to do with music, and kids came home from school to watch cartoons all afternoon. I’ve already commented upon many such shows, and now here’s another. In the harmful tradition of gendered marketing, this is about a show to sell dolls that was aimed squarely at little girls who worshiped Madonna (the singer) and dressed like Cyndi Lauper – Jem.

Continue reading A TV/Movie Entry – Truly, Truly Outrageous